Paving the road to automotive production with additive manufacturing

by Michelle Bockman, GM & Global Head of 3D Printing and Digital Manufacturing – Automotive & High Value Applications and David Tucker, Automotive Strategy and Production Development Manager at HP

About Michelle Bockman
Michelle Bockman is the Global Head of 3D Printing Commercial Development & Expansion at HP Inc. In this role, she focuses on growing the market through key customer engagements, global alliances, materials partner programs, applications development, creating new software solutions, and ensuring the best customer experience and outcomes.

Before joining HP, Michelle had a long career at several GE businesses. Her last role was at GE Digital where she led the company’s ambitious strategy to build a software-driven digital future for large industrial customers and establish GE Digital as a $15 billion stand-alone P&L. Still at GE Digital, Michelle was the Chief Operating Officer and Vice President of Professional Services for Wurldtech, a startup industrial cyber security company that GE purchased. She built the foundation of the Service organization as well as delivering substantial year over year growth in this start-up business while operationalizing and scaling the entire organization.

Before coming to Wurldtech, Michelle was the GM of Global Parts and Repair Solutions within GE Healthcare, responsible for $750M gross inventory, 60 warehouses, and four global repair centers delivering 3M parts/year ontime 99% of the time.

In addition, Michelle was the GM-Service in the Americas region for GE Healthcare – Life Sciences located in Piscataway, New Jersey. She rebuilt the service organization delivering healthy revenue, margin growth and high customer satisfaction. Michelle, also, led a service P&L in Washington DC/Maryland covering diagnostic imaging, Software (PACS) Install & Support, Ultrasound and Invasive Cardiology delivering high growth.

Michelle started with GE in November 2000 at GE Industrial Systems on the commercial side selling automation services to integrate factories, then moved to GE Healthcare spending time in Supply Chain, Service, Fulfillment, Lean, and Manufacturing.

During her many years of being involved in the GE Women’s Network, Michelle started and led two Women’s Network hubs in St. Louis, Missouri and Washington, DC. Also, she co-led GE Girls executive corporate program team focusing on girls in STEM.

Prior to joining GE, Michelle held various positions in engineering, supply chain, service, sales, and quality at Dana Corporation (Tier 1 automotive) and Nikon Inc. (biomedical & industrial metrology).

About David Tucker
hpDavid is an impressive analogous thinker allowing him to solve complex problems with a variety of detailed tools from seemingly disparate industries. As a lifelong learner, David has honed this skill through his continued training in Product Design, Plastics Engineering Technology, Business Administration, and Technology Management.

Focusing his keen (pre-)problem solving on Plastics Design and Manufacturing, David has attained an unmatched understanding. Paired with the ability to communicate to in a variety of stakeholders “languages” makes him a natural leader; guiding teams through challenges with processes of issue discovery, problem definition, idea generation, and solution refinement.

With his collaborative leadership style, David increases team communication and guides the plastics design process. With the ability to share a visualized success planning, he consistently realizes project execution. A solid understanding of the business metrics and project management allows the completion of concurrent “top down” and “bottom up” strategies to converge on solutions that provide maximum product value.

About HP
HP Inc. recently unveiled a series of innovations and partnerships helping its customers accelerate their digital manufacturing journey. HP is expanding its industry-leading 3D printing portfolio with the new Jet Fusion 5200 Series 3D printing solution, an industrial 3D printing system bringing new levels of manufacturing predictability, efficiency, repeatability, and quality to customers scaling to full production. To further enable customers digitally transforming their manufacturing, HP is also expanding its strategic alliances with industrial leaders BASF, Materialise, and Siemens, and launching the HP Digital Manufacturing Network, a new global community of proven, large-scale 3D printed parts providers.

“The Fourth Industrial Revolution is one of the most transformative forces in our lifetime. New technology innovations will be required, new partnership models will emerge, and new modes of doing business will unfold,” said Christoph Schell, President of 3D Printing and Digital Manufacturing at HP Inc. “HP is committed to helping customers with diverse manufacturing needs turn change into opportunity by delivering the most innovative solutions portfolio and comprehensive ecosystem of industry-leading partners. The broadening of our portfolio with the new Jet Fusion 5200 Series 3D printing system, coupled with expanded industrial alliances and our new Digital Manufacturing network, are important accelerators of our digital manufacturing journey.”

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